Search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, social media marketing, email direct marketing, and social media optimization are examples of digital marketing techniques. The fact that the Facebook app had over 126 million average unique users per month in 2015 and YouTube had over 97 million average unique users per month shows the potential reach of social media.
Digital marketing is the best avenue for helping businesses become more visible. Through a number of communication methods, information may be rapidly transmitted globally with the usage of digital marketing. Thanks to digital platforms, virtual communication between firms and their customers is now easy. Digital marketing tactics include search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, social media marketing, email direct marketing, and social media optimization. The potential reach of social media is demonstrated by the fact that in 2015, the average monthly unique users on the Facebook app were over 126 million, while the average monthly unique users on YouTube were over 97 million. Digital technology allows us to monitor our competition much more closely.
Compared to traditional techniques of advertising and promotion, digital marketing is significantly more affordable and efficient. Conventional marketing techniques and digital marketing are not mutually exclusive. Digital marketers only employ hard copy marketing materials to establish a stronger relationship with a contact, referral partner, or client. Let us use a scenario where businesses decide not to spend money on radio or television commercials but nevertheless give out brochures to prospective customers. It appears that a multi-channel approach that blends the unique benefits of paper with the convenience and accessibility of digital will be the most successful. Ever since Google debuted its Double Click online strategy, digital marketing has become the world’s most powerful network of advertising.
You will begin developing a digital marketing plan with our help that makes use of numerous digital channels and campaign strategies, as well as the essential strategic elements. You will ultimately walk out of the course with the confidence to go back to your job and support wise digital decision-making.
Upon completion of our Digital Marketing course, you’ll have gained the skills to:
- Understand digital marketing and its disruption of the traditional marketing mix
- Be aware of the online consumer journey and how to effectively target your customers
- Be aware of the online consumer journey and how to effectively target your customers
- Set clear objectives for the different digital marketing channels
- Understand how to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environment.
